What is an MCN?

A multi-channel network is a company that works with many creators under a contract. Terms vary, so read the agreement.

A multi-channel network (MCN) is a company that works with a number of creators or channel owners and offers services in return for terms set out in a contract. The services differ by network and may include production support, audience development, rights administration, sales and brand partnerships, or help with admin.

A business relationship, not a feature

An MCN is not a YouTube setting or a type of account. It is a business relationship between a creator and a company. What the network does, what it asks for and how long the arrangement lasts are all matters of agreement between the two parties, and they differ from deal to deal.

What the contract usually has to settle

• Scope of services: what the network does and what remains your job.
• Rights and control: whether you keep ownership of your content, and what permissions the network receives.
• Exclusivity: whether you may work with other companies, in which territories and for how long.
• Money flows and reporting: how earnings are handled, how statements are produced and how disputes about them are resolved.
• Access: who can act on your channel and how that access is removed.
• Exit: how either side ends the relationship and what happens afterwards.

What an MCN is not

Joining a network does not by itself give a creator a special status with the platform, and it does not mean growth or earnings are assured. Tools for rights holders, such as Content ID, are available only to eligible rights holders and approved partners. See who can use content manager tools.

Tips for creators

1. Read the whole agreement, including the schedules.
2. Ask for answers to your questions in writing.
3. Keep copies of the signed version and amendments.
4. Think about independent legal advice for long or exclusive deals.
5. Grant the narrowest access that lets the network do the job.

Terms are contractual and vary. This article is independent educational content and not legal advice. For more on how the relationship works, take the Advanced Rights Management course.

Sources

• YouTube Help Center