Who can use Content ID and Content Manager style tools?

These tools are for approved rights holders and partners, not for every account.

A common misunderstanding is that every channel owner can use rights-management tools. They cannot.

If your organisation licenses or distributes content for others, the right route to these tools is an agreement with YouTube or with a partner that already has one. Level 8 of the Academy explains the concepts; finishing it does not grant access to any tool.

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