How a formal takedown request differs from a claim, and why a counter notification carries personal responsibility.
This article explains concepts and is not legal advice. Copyright law differs between countries, and for a real case you should consult a qualified lawyer.
Takedown request
A takedown request is a formal notice, sent by a copyright owner or someone acting for them, asking the platform to remove content they say infringes their rights. The sender identifies the work and the content and states that they have the right to act. Those statements carry responsibility, and the sender answers for them.
When a valid request is received, the platform typically removes the video and informs the uploader. The channel's record reflects it. Read the difference between this and a claim at Claim or strike?.
Takedown or claim?
A claim is often generated by automated matching such as Content ID (see What is Content ID?) and mainly affects the video.
A takedown is a deliberate formal request and can lead to a strike that affects the channel's standing. The consequences are set by YouTube.
Counter notification
A counter notification is the uploader's formal reply. It says that the removal was a mistake or that the uploader has the right to use the material. Because it is a formal statement:
You answer for the truth of what you say.
A valid counter notification is forwarded to the person who asked for the removal; read the official form to see what is passed on.
The dispute can then move outside the platform, to be settled between the parties. Outcomes are not promised.
The whole sequence at a glance:
Takedown to counter notification
1Takedown requestFormal notice from an owner
2RemovalThe uploader is informed
3Counter notificationFormal reply from the uploader
4Between the partiesOutcomes are not promised
A sensible approach
Read the notice and identify the work and the sender.
Compare it honestly with your rights and the licence evidence you hold.
If the request is correct, accept it and fix your process.
If you think it is mistaken, consider contacting the sender or the official routes, and take advice before any formal statement.
Never counter-notify to test the system or out of anger.